My role: Art Director, Designer
Brief: Create branding and digital marketing assets for Lauren Lancaster, Makeup Artist and Educator
We started by helping Lauren to define her mission statement: to help busy women create a beauty routine that fits their lifestyle. Lauren’s branding was inspired by the colors and abstract shapes of makeup swatches, and the idea that makeup should be a non-intimidating opportunity for play and exploration, as expressed in the loose gestural facial sketches in her brand graphics. The monogram was inspired by Lauren’s affinity for Old English typography, and we created a play on the double L of her name.
narrowed-down logo concepts
First round of concepts